Larger Than Life Liaison
A very good friend of mine works in the field of public relations and has been very successful climbing the corporate ladder. I guess you could say that she is someone that I would love to have as a mentor, in addition to being my friend. This past week while catching up over coffee on […] →Read more
The history of any industry is rife with influential men. As a woman who is entering the advertising industry, it would be nice to focus on some female role models for a change. This list contains the top 10 most influential women that I look up to from the advertising industry, both in history and […] →Read more
The advent of new technologies and a new work landscape (thanks Covid) in 2020 has brought many changes to the role of account manager. These are the top 10 trends that are happening in response. 1. Remote Work Perhaps the biggest trend for any industry in 2020 is the shift to work from home. Covid-19 […] →Read more
There are many necessary skills that account managers should possess. These are the top 10 that account managers at advertising agencies should have. 1. Communication and Listening I list these two together because in order to be an effective communicator you must be an effective listener. Active listening is the crucial first step in understanding […] →Read more